Idahoan, Mashed Potato Ad
Idahoan Instant vs. Real Mashed Potatoes
Published on:
2011
Creative Direction, Advertising
- Put The "OH!" In Potato
Idahoan Mashed Potato ads (Print & Digital)
The Idahoan Premium print ad series was developed to get foodservice operators to switch to Idahoan by breaking down the pre-conceived notion that dehydrated potatoes are of lesser quality.
Research-validated consumer benefits are the tipping point operators seek when choosing mashed potatoes for their restaurant. The award-winning "OH!" marketing campaign was introduced to disrupt and engage the audience and encourage the audience and encourage them to make the switch. 
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