Hot Tamales: hottamales.com
Hot Tamales redesign
Published on:
2011
Advertising, Information Architecture, Creative Direction
- Hot Tamales
Site Redesign - Just Born, umbrella brand of Hot Tamales, needed to increase traffic to their site thereby candy sales through engagement with the brand. As a result, Hot Tamales HOTTIES was 'just born'. Users who wanted to 'join' the brand did so online and at promotional tour locations, nationwide. Users were invited to upload their pictures for other users to vote on, as well as attending events where new HOTTIES will be chosen as Brand Ambassadors. The program was, and still is, a tremendous success. View live site >>
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